Web content includes, among other things: text, images, sounds, videos and animations. More broadly, it’s all the ‘stuff’ in your site, weblog, discussion board, e-commerce site, etc. Documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. Adding valuable content to your site should encompass more than an hour or so culling information from several different sources and slapping it on your site. There is an abundance of free content on the Internet for your use, but that’s the problem.
This will save you time and money, yet still provide your audience with substance. If your content is somewhat controversial, use this to your advantage. Give your online audience a place on your site to sound off by leaving comments, suggestions, or even hold their own discussions. If you’re not a great writer or researcher, there are options for you as well. Free reprint articles, private label articles, and ghostwriters can all help you with your content for a fee. Ultimately, deciding what content to offer and how to incorporate it should be your decision. Your great, innovative place on the web is like building a home. It takes some planning, preparation, and time. There is no quick, easy way. Once the content foundation is laid, it is value-added, and reaches its audience it’s not likely to fail.